Where I am from, we have a Super box store and a few grocery stores. Now as far as grocery stores in the area, people’s biggest complaint is that they are too expensive, but I beg to differ.
Think about the big box stores. Why do women especially say they love to shop there? It’s because they carry EVERYTHING! If you need to get some items for dinner, it’s there. If you roll around and realize that your child needs thick socks for the fall/winter season, it’s there. If you need to get a filter so you can change the oil in your car, it is there. If you name it, it’s probably hiding out there somewhere. What is the problem with this philosophy? It sounds like that would be the ideal setup. The whole family can go to store together where the husband can find what he needs, the wife can find what she needs, and the children can find what they want. As an added bonus, you only have to haul your kids out of the car one time because there is no need to go store-hopping. There is one word, though, that is quite a danger to all who enter the big box stores:
EVERYTHING.
The problem with a store carrying all you need is that most people tend to drift. They go from aisle to aisle to help them remember what they need (if they didn’t bring a list). The issue is that you start to find plenty of things that you don’t need but want. For example, you head down the cereal aisle to get oatmeal for the week, then you see all of the bright colored boxes behind you and realize that the kids hate oatmeal so you need to get them some cereal. Then you say, “Well, some mornings they may not have enough time to sit down with cereal so you buy them Pop tarts. Now that you bought the cereal, you realize, “Oops we are out of milk.” So you head to the dairy department where you pick up some milk. Then you say, “Oh wait! It is fall/winter season and the kids are more prone to get sick so I better pump them with vitamin C.” so you grab them some orange juice. The cycle will continue until a $3 trip to the store becomes an $83 dollar prison.
To be fair, this isn’t just for women either. Men are better at manuvering through the store better, but even some of them get tripped up. They may make it to the auto section to get oil and a filter successfully, but if they see one of their friends or family members, you may as well take the kids for a second trip around the store. This problem is created from that one word. EVERYTHING.
Now lets take a look at more expensive grocery stores. I prefer them for a number of reasons.
1. Variety
If you love to cook exotic foods or even slightly complex dishes, grocery stores, usually have more culturally appropriate food. For instance, I was looking for Housin sauce to cook some Beiijing Wings and failed to find it in the big box, but could easily find it in the Asian food section at the grocery store. SCORE!
2. Design
Now I am not a marketing genius. I haven’t even graduated from the Dummies guide to marketing, but one thing that I have noticed is that as a customer, I only go into the grocery store for what I want/need. This is even more true in an “expensive grocery store”. I make a list and pretty much stick to it. Every now and then, something will catch my eye, but I don’t travel down every aisle, and I only go on an aisle where I know I am going to purchase something.
3. Price
I know I’m going to get some backlash for this one, but in a more expensive grocery store, the price of items may be higher than the big box, but there are ways that it can be cheaper. For instance, I usually check the sales ads for the store before I make my list. That way I can make the most of my trip. I also to sign up for any free “store cards” that will allow me get additional savings. The last way that I save is through coupons. In the big box, they don’t necessarily spit out coupons of things that you need, but at the more expensive stores (depending on which one you go to) will give you coupons at the end of your trip which ensures savings for the next time.
To be fair, big box and expensive grocery stores both have great benefits, but in my experience on a teacher’s salary, it makes more sense to do my shopping at the expensive store.
Which do you prefer?





